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About Us

The Story

In 1986, the Hedrick family went to purchase award patches for their son's High School letter jacket. It took going to four different sporting goods stores to get them delivered and they were never done correctly. At this time, Wes and Judi Hedrick were in the middle of negotiations for opening a Jiffy Lube in their hometown. After the experience with the purchase of award patches, the Hedricks changed gears and went into sporting goods. It sounded a lot more fun than oil changes and there was a need for a better customer service.

On December 1, 1987, Pro Athlete served their first customer.

In 1997, they placed their first Internet order. Shipping was $15 for ground service, the phone number was hidden deep in the site, prices were too high, and no confirmation emails were sent. It was an awful customer experience. How was this kind of customer service acceptable? It wasn't! So, in March of 2000, Pro Athlete launched


Our Mission

At, we strive to perfect the process of bat selection and to perfect your game from click to hit. From the thrill of stepping up to the plate with your new bat to the joy you get from watching your kid running the bases after smacking one; baseball and softball is what we do. Our friendly staff, with experience ranging from Tee Ball through the professional ranks, knows what it takes to get you the right bat. Our idea is simple: get the right bat for you on time, every time, exactly as promised.

Our Customers

It’s very simple; the customer is why we are here; you are why we are here. Every time, at every interaction with the customer, it is our promise to provide a trusted and fun experience. You can rely on us to provide the product and service you expect, require, and deserve to improve your game.

Our Employees

We seek to be a leader in employee job satisfaction and we try to create one of the best work environments in the country. strives to help each employee get what they want from life. Family will always come first at and donating time, talent, and treasure is a must for all employees.

Our Facilities

The centrally located building location was chosen specifically to quickly deliver products to our customers on time, every time, exactly as promised. The facility also has a baseball and softball batting cage for the testing of bats and employee batting practice.