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Q&A: Adam Kopley, Wilson's Global Commercial Manager of Bats

Q&A: Adam Kopley, Wilson's Global Commercial Manager of Bats


As Commercial Manager of Bats for Wilson Sporting Goods Company -- a company that owns and operates Wilson, DeMarini, and Louisville Slugger -- Adam Kopley is responsible for developing, managing, and maintaining category initiatives to achieve brand objectives.

Put more precisely, Kopley gets to play with baseball bats, softball bats, and gloves from the industry's top brands. Pretty cool, right?


Recently, had the opportunity to discuss some bat-related topics with Kopley.

How did you get started with DeMarini?

I worked with DeMarini from the other side of the fence, as a buyer for baseball specialty store in Atlanta, Georgia. Eventually, I was ready to make a move to the Big Leagues.

DeMarini CF.jpg

What -- in your opinion -- makes DeMarini a leader in bats?

DeMarini is a leader in bats because they push every product to the limit of performance. We won't put a product on the market until it meets our performance benchmarks. Read about DeMarini's Creative Director, Hodad.

What enhancements to bats is DeMarini working on for the future versions?

We are focusing on enhancing balance and feel. From new grips to revamped connection pieces, we are doing our best to create the best feeling and performing bat on the market.

DeMarini's Creative Director, Hodad, talks about his role in designing DeMarini bats.

Which -- in your opinion -- are the best bats?

There is no doubt in my mind that our CF line is the best performing option on the market for both BBCOR and Senior League.

What's your favorite part about working with

The guys who work at remind me of my friends from growing up. They work hard, but still know the importance of having a good time. They also know EVERYTHING about baseball, and that is always appreciated.

2019 DeMarini USSSA Baseball Bat Lineup

What's something about DeMarini (or yourself) that people may not know?

The story of our founder, Ray DeMarini. He was a legend, and his dedication to the sport is what made the company what it is today. Passion was his competitive edge, and that is still poured into every DeMarini product we make.

Why should aspiring ballplayers use DeMarini?

They are among the highest performing bats ever made. Feel free to compare them side-by-side to any product, and I think you will agree.

Anything else you'd like the fans to know?

We have a new series of wood composite bats launching later this year. Four turning models, they come with a one (1) year warranty, and they have better performance than any other wood composite on the market. It's going to change the wood bat game for people who are looking for wood bat feel, without the fear of breakage.

Closeout Bats | Closeout Baseball Bats | Closeout Softball Bats thanks Adam for taking the time to answer questions about DeMarini. If you have any questions about DeMarini baseball bats or softball bats,  give our Bat Experts a call at (866) 321-2287, shoot them an email at, or click here to live chat! Remember, we're here for you from click to hit! 

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