2018 Mizuno Generation BBCOR Baseball Bat: BB18GEN

Mizuno USA, Inc.'s roots stem from its parent company Mizuno Corporation. Mizuno Corporation was established in Osaka, Japan in 1906 by Rihachi Mizuno. Today, Mizuno USA is located in Norcross, GA and continues to manufacture and distribute golf, baseball, softball, running, track & field and volleyball equipment, apparel, and footwear for international markets.

Since our founding in 1906, we at Mizuno have taken special pride and pleasure in being able to participate in the exciting world of sports and in making the entire globe the stage for our activities. Each and every one of us is guided by the ideal of true sportsmanship. That was true nearly 100 years ago and is still true today. It is evident in our corporate philosophy which, simply stated, is "To contribute to society through the advancement of sports and quality sporting goods." This philosophy is clearly reflected in our strong support of numerous worldwide sport events and in our dedication to advancing sports through cutting edge technology and research.

Our product development strategy is to create products with features that enhance athlete performance and are unique to only Mizuno. These technological advancements make our sporting equipment and apparel go the extra mile and keep you in tip top playing form no matter the sport nor the conditions. Whether it's our Breath Thermo® line of clothing which generates heat from the absorption of moisture to keep you warm in cooler temperatures, to our line of Arctic Touch™ garments that expels heat and moisture generated by the body during exercise to keep your body cool and comfortable, your comfort and performance are at the forefront of our innovation. From the diamond to the track, from the court to the fairway, Mizuno's commitment to Serious Performance shines through.

Today, the high quality equipment that only Mizuno can produce are relied upon by athletes throughout the world. We produce superior quality equipment for serious performance, through the artful combination of technology and craftsmanship. Because, at Mizuno, your passion is our obsession.